Friday, 30 Sep 2022
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Will Toyin Abraham’s “Alakada Reloaded” launch a new comedic obsession?

Many comparisons have started with Toyin Abraham’s “Alakada reloaded” being compared to funke Akindele’s Jenifa. It is the series that launched Funke’s successful journey as an actress and a producer. “Jenifa’s Diary” continues to be a pop culture sensation and she consistently hires a host of new actors, as well as old faces which is good for the creative industry. Funke Akindele writes, produces and stars in “Jenifa Diaries”. It has enjoyed inspiring success and Toyin Abraham is about to start a similar journey.

Toyin hires Kehinde Bankole, Woli Arole, Nedu OAP, Helen Paul, Lilian Esoro, Annie Idibia, Bidemi Kosoko, Liz Da Silva, Gabriel Afolayan, and Comedian Ebiye to feature in the story of Yetunde Animashaun (Toyin Abraham), a young girl who is from a poor family background and as a result of her inferiority complex, engages in the act of making up stories and lying about her financial and social status in order to fit in with the crowd.  Yetunde is written with great humor, the writing of “Alakada Relaoded” takes inspiration from pop culture. Stories that have been recently reported in the media are used as a point of reference in “Alakada Reloaded”, is this enough to launch a new comedy sensation?

We think it is and here is why –

1. Alakada Reloaded already has wild fan support: Toyin Abraham has amassed herself a wild fan base, thanks to her past projects and her relevance in the movie industry. She has had a successful crossover from the Yoruba Film Industry and fully into Nollywood. It gives her an edge and a vast appeal. If Alakada Reloaded turns out a massive success in the box-office, you can trust that she will create sequels.

2. Celebrity Support: Odunlade Adekole, Nedu, Lillian Esoro and many other celebrities make an appearance in “Alakada Reloaded”. Mercy Johnson, Tonto Dikeh and other colleagues have voiced their support for the project. If Toyin decides to make more projects as a result of the success of “Alakada Reloaded” we trust that word of mouth and celebrity support will grant her more success.

3. Comedy has a hold on Nigerians: Comedies are more successful in the Nigerian film industry because of the need to escape from the several problems affecting us as Nigerians. This should give Toyin a clear path towards success. If Yemisi is a sensational character, it will be enough to drive word of mouth and many people will check out “Alakada Reloaded”. Toyin also hires many comedians to make it a success.

4. Create a Series: If Toyin decides to launch it as a series online, it could only mean more bucks for the star, for now, the success at the box office will determine the next line of action.

A.Y Makun also launched the adventures of Akpors with “30 Days in Atlanta” and “A Trip to Jamaica”. If done right Alakada Reloaded could be the new sensation.

Will you be watching “Alakada Reloaded” in the cinemas this weekend and do you think Yemisi has the prospects of being the new comedic sensation?


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