#FirstBankIssaVybe is a case study for any brand – Folake Ani-Mumuney
In December 2018, FirstBank promoted a social media campaign tagged #FirstBankIssaVybe, #DecemberIssaVybe. It involved massive ticket giveaways to premium events in Lagos…
First Bank Nigeria
December IssaVybe as FirstBank serenades lucky winners at A-list concerts
In a first of its kind promo, all through December, FirstBank is gave away tickets to premium events around Lagos. Lucky…