Whenever there is a new film at the cinema, the movie producers take it upon themselves to announce how much their film has made.While we may think of it as blowing their own trumpet, the lack of structure in Nollywood makes it the only way to prove that a film had been successful. At least, commercially.
The lack of a structured box office system in Nigeria means that there is no official data released at the end of every week by cinema owners to tell how much each movie has made. Instead, targeted films with the popular producers get to have the total box office return made public. On many occasions, these announcements have looked like a thing of convenience. Especially because there is no means to verify the authenticity of some of these figures. On one part, some producers worry that their peers release false figures to the public to give false perception, on another, some producers vow that their films are as successful as the figures released.
Another reason filmmakers take it upon themselves to announce how much their film is making at the box office can be related to the fact that they want you to go see it. If a film has made so much money, it means many people have seen it and you might be missing out on something really good. Right?
Samuel Olatunji, producer on “Seven and a Half Dates” has announced that his film has made 10 Million in three days. According to Samuel, his film is the second to reach this figure since the beginning of the year. In a post on Instagram, he celebrates people that have gone to see his latest offering at the cinema.
Seven and a Half Dates is one of Mercy Johnson’s major cinema movies. Until now, the actress has concentrated on straight to DVD features or productions for Africa Magic. While this has directly fed her fan base, the actress is one of the big names with power to command a cinema and DVD audience.
Seven and the Half Dates was released on the 3rd of August and features Mercy as a successful single woman who is set on several dates by her father. The film features Sola Sobowale, Bayray Mcwinzu, Toyin Abraham, Jim Iyke, Frank Donga and many others.
Have you seen the film yet?
Tell us what you think in the comments.