Empire Mates Entertainment came into prominence when Banky W discovered Wizkid. The label, which was founded in 2002 while Tunde and Banky were at the university in New York was stationed as a record label.
Banky and partner Tunde Demuren went on to sign more stars, including Niyola, Skales and Shady. While the label has enjoyed some success, Banky has decided to dissolve EME as a record label, and has stationed it as a business venture that will concentrate on marketing, advertising, public relations, branding, shooting of television commercials and documentaries.
Banky W named DJ Xclusive, Ebuka Obi-Uchendu, Tolu ‘Toolz’ Oniru, and Adesua Etomi as the first set of clients of the rebranded company. Adesua was formally managed by Isioma Osaje of Agency 106, the new move has been reflected on Adesua’s social pages.
Banky took to his Instagram on Tuesday, February 20, 2018 to make the announcement.
He said, “Essentially we have restructured our business and instead of operating just as a record label, we have expanded and changed our focus a bit.
“We are now a full fledged media agency that focuses on creative marketing, advertising, PR, brand events/activations and a talent management firm.
“This switch in focus has been amazing and fulfilling. Behind the scenes, we have been able to impact the launching and marketing of a number of brands and companies the way we did artists but even in the talent management side, we are no longer restricted to working with just music artistes. We still work with musicians, but we also work with OAPs, actors and are evaluating sports management as well.
“The goal was always to find talents and brands we believe in, and partner with them to help them become more successful. Now we have expanded to do that for more than just the music business. We are excited about our client portfolio: the corporate brands we rep, as well as the talents.”
